Are you looking to get ahead of the curve with your SEO? If so, then you need to be using the best analytical tools available. Luckily, there are plenty of great options out there that are completely free to use. In this blog post, we’ll take a look at three of the best free analytics tools for SEO: Google Analytics, Moz, and Screaming Frog.
Google Analytics is a must-have for any serious SEO effort. It provides detailed insights into your website traffic, including where your visitors are coming from and what they’re doing on your site. Setting up Google Analytics can be a bit tricky, but once it’s up and running you’ll have access to a wealth of data that can help you improve your SEO.
Moz is another great option for analytical tools. It provides similar features to Google Analytics, but also includes some additional tools such as keyword research and rank tracking. Setting up Moz is relatively simple and shouldn’t take more than a few minutes. Once it’s up and running, you’ll have everything you need to track your progress and improve your SEO.
Screaming Frog is a great tool for auditing your website. It crawls through your site and collects data on things like broken links, duplicate content, and other potential issues that could be holding back your SEO efforts. Screaming Frog is quick and easy to set up, and it provides valuable insights that can help you troubleshoot any problems with your website.
What is Google Analytics?
Google Analytics is a free web analytics service that provides insights about website traffic and user behavior. It can be used to track goals, conversions, and ecommerce transactions. Google Analytics also provides information about the demographics of your website visitors, their interests, and the type of device they were using when they visited your site.
Setting up Google Analytics.
Google Analytics features.
Google Analytics includes many features that allow you to customize how data is collected and reported. For example, you can set up goals to track specific conversions on your website, or create custom reports to better understand your website traffic. You can also use the built-in filters to exclude certain types of traffic from being tracked (such as internal traffic or bots).
What is Moz?
Moz is a software company that offers inbound marketing and sales software. The company was founded in 2004 by Rand Fishkin and Gillian Muessig. Moz’s mission is to “help people do better marketing.”
Moz has a variety of tools that can be used for SEO, including a keyword research tool, link building tool, rank tracking tool, and site audit tool. Moz also has a blog with articles about SEO and inbound marketing.
Setting up Moz
To use the Moz platform, you need to create an account and then add your website(s) to your account. You can then start using the various Moz tools to improve your website’s SEO.
Some of the features of the Moz platform include:
-Keyword Explorer: This tool helps you find keywords that you can target on your website to improve your SEO.
-Link Explorer: This tool helps you find backlinks to your website so that you can improve your link building efforts.
-Rank Tracker: This tool helps you track your website’s ranking on search engines for particular keywords.
-Site Audit: This tool helps you find technical issues on your website that could be hurting your SEO.
What is Screaming Frog?
Screaming Frog is a free web crawler that allows you to quickly and easily analyze your website. It can crawl both small and large websites, up to 500,000 pages, and provides a host of features that make it valuable for SEO purposes.
Setting up Screaming Frog.
Setting up Screaming Frog is simple and only takes a few minutes. You can download the software from their website and install it on your computer. Once installed, you just need to enter your website’s URL and select which types of data you want to collect.
Screaming Frog features.
Some of the key features of Screaming Frog that make it useful for SEO include the ability to:
-Collect a wide range of data points such as title tags, meta descriptions, hreflang tags, etc.
-Analyze internal linking structures
-Generate XML sitemaps
-Integrate with Google Analytics
If you want to stay ahead of the curve in SEO, you need to be using the best tools available. Google Analytics is a must-have for any serious SEO campaign, as it provides valuable insights into your website’s traffic and performance. Moz and Screaming Frog are also great tools that can help you improve your SEO results.