Are you looking to get ahead of your competition? If so, then you need to start tracking your SEO rankings with Google Analytics. Why? Because SEO rankings matter. They are one of the key indicators of how well your website is performing in search engines. And if you’re not tracking your rankings, then you’re missing out on valuable data that could help you improve your website and boost your visibility in search results.
Fortunately, setting up Google Analytics to track your SEO rankings is a relatively simple process. In this blog post, we’ll walk you through everything you need to do to get started. We’ll cover creating a Google Analytics account, adding the tracking code to your website, setting up goals and events, and viewing your SEO rankings in Google Analytics. By the end of this post, you’ll have all the tools and information you need to start tracking your SEO rankings and improving your website’s performance.
The Importance of Tracking SEO Rankings with Google Analytics.
Why SEO Rankings Matter.
Your website’s ranking in search engine results pages (SERPs) is one of the most important factors in determining its success. A high ranking means more traffic and potential customers, while a low ranking can mean lost opportunities and revenue. That’s why it’s so important to track your website’s SEO rankings, and Google Analytics is the perfect tool for the job.
There are a number of reasons why tracking your SEO rankings is important. First, it allows you to see how your website is performing over time. This information can be used to make changes to your website or SEO strategy if you’re not happy with the results. Second, it allows you to track your progress against your competition. If you’re not ranking as high as you’d like, you can use this information to make changes and improve your position. Finally, it gives you an early warning system for any potential problems. If your rankings start to drop suddenly, it could be an indication that something has changed with your website or SEO strategy that needs to be addressed immediately.
How Google Analytics Can Help.
Google Analytics is a free tool that can be used to track a variety of data about your website, including SEO rankings. It works by adding a piece of code called a “tracking pixel” to your website, which then sends data back to Google Analytics whenever someone visits your site. This data includes things like what keywords they used to find your site, how long they stayed on the site, and what pages they visited.
Google Analytics also allows you to set up “goals” for certain events that you want people to take on your site, such as signing up for a newsletter or making a purchase. These goals can then be tracked over time so you can see how effective they are at driving conversions. Additionally, Google Analytics provides extensive reports that allow you to drill down into the data and see how different segments of visitors are interacting with your site. This information can be invaluable in understanding what’s working well on your site and what needs improvement.
All of this data can be used to track your website’s SEO rankings over time. By seeing how your rankings change, you can make adjustments to your website or SEO strategy as needed to improve your results. Additionally, by tracking your progress against your competition, you can ensure that you’re always ahead of the game. Google Analytics is an essential tool for any website looking to track its SEO rankings and get ahead of the competition.
Setting Up Google Analytics to Track SEO Rankings.
Creating a Google Analytics Account.
If you don’t already have one, the first step is to create a Google Analytics account. You can do this for free at https://analytics.google.com/. Once you have an account, you’ll need to set up a property. A property represents your website or app, and you can usually add multiple properties to a single account.
To set up a new property, click the Admin tab in the left sidebar of your Google Analytics account. Then, in the middle column, under “Property,” click “Create new property.”
Next, you’ll need to choose what type of property you’re adding. If you’re tracking a website, select “Website.” Then enter a name for your property and its URL. Finally, click “Create.”
Adding the Tracking Code to Your Website.
Once you’ve created your property, Google Analytics will give you a tracking code. This code needs to be added to every page of your website that you want to track. The code should be added just before the tag on each page.
If you’re not comfortable editing your website’s code yourself, you can ask your web developer or someone else on your team to help out.
Adding Goals and Events.
Goals and events are optional, but they can be helpful for tracking specific conversions or actions on your website (e.g., sign-ups, purchases). To set up goals or events, click the Admin tab in the left sidebar of your Google Analytics account again. Then, in the middle column under “View,” click “Goals.”
On the next page, you’ll see different goal types that you can track: destination goals (e.g., someone visits a specific page), duration goals (e.g., someone spends a certain amount of time on your site), pages/screens per session goals (e.g., someone views X number of pages), and event goals (e..g someone clicks on a button).
For each goal type, you’ll need to specify the details of what counts as a conversion. For example, if you’re tracking a destination goal, you’ll need to enter the URL of the thank-you page that people are redirected to after they convert.
Once you’ve set up your goals, you can start tracking them in Google Analytics. To view your goals, click “Reporting” in the left sidebar and then select “Conversions” from the drop-down menu. On the next page, you should see a list of your goals and how well they’re performing.
Tracking SEO Rankings with Google Analytics.
Viewing Your SEO Rankings in Google Analytics.
If you want to track your SEO rankings with Google Analytics, the first thing you need to do is set up an account and add the tracking code to your website. Once you’ve done that, you can view your SEO rankings in Google Analytics by going to the “Traffic Sources” report.
To find your SEO rankings in Google Analytics, go to the Traffic Sources report and click on the “Search Engine Optimization” tab. This will show you a list of all the keywords that people have used to find your website, as well as your ranking for each keyword.
You can also see how your SEO rankings have changed over time by clicking on the “Performance” tab. This will show you a graph of your SEO rankings over time, so you can see if there are any trends or patterns.
Analyzing Your SEO Rankings Over Time.
Once you’ve been tracking your SEO rankings for awhile, you’ll want to start analyzing them to see what’s working and what isn’t. One way to do this is to look at how your traffic has changed over time. If you’re getting more traffic from organic search after making some changes, then those changes are likely having a positive impact on your SEO.
You can also use Google Analytics’ goal and event tracking features to see how specific changes have affected your traffic and conversions. For example, if you make a change to your website’s title tag, you can create an event that tracks how many people click on it after seeing it in the search results. This will give you a good idea of whether or not that change is helping improve your click-through rate (and ultimately, your ranking).
If you’re not tracking your SEO rankings in Google Analytics, you’re missing out on valuable data that could help you improve your website and get ahead of your competition. Setting up Google Analytics is easy, and only takes a few minutes. Once you’ve added the tracking code to your website, you can view your SEO rankings in the ‘Goals’ section. By analyzing your SEO rankings over time, you can identify trends and make changes to improve your website’s ranking.