Google Analytics is a powerful tool that can help you track your website traffic and understand your audience. But did you know that you can get even more out of Google Analytics by using Yoast SEO?
Yoast SEO is a WordPress plugin that helps you optimize your website for search engines. It also allows you to connect your Google Analytics account and track your SEO data.
In this blog post, we’ll show you how to use Yoast SEO with Google Analytics to get the most out of both tools. We’ll also share some tips on what data to track and how to interpret your results.
What is Google Analytics?
What can Google Analytics do for you?
Google Analytics is a powerful tool that can help you track your website traffic and understand how users interact with your site. With Google Analytics, you can see where your visitors are coming from, what pages they’re viewing, and how long they’re spending on your site. You can also use Google Analytics to track conversions and goal completions. By understanding your website’s data, you can make informed decisions about how to improve your site and grow your business.
What are the benefits of using Google Analytics?
There are many benefits of using Google Analytics, including:
• Understanding your website traffic: With Google Analytics, you can see which channels are sending traffic to your site and how users are interacting with your site once they arrive. This information can help you make informed decisions about where to allocate your marketing resources.
• Improving your website: By understanding which pages on your site are most popular and which pages have high bounce rates, you can make changes to improve the user experience on your site. These changes can lead to more website visitors converting into customers or taking the desired action on your site.
• Growing your business: With insights from Google Analytics, you can identify new opportunities for growth and expansion. For example, if you see that visitors from a certain country are spending a lot of time on your site but not converting into customers, you could consider targeting that country with specific marketing campaigns.
What is Yoast SEO?
What can Yoast SEO do for you?
Yoast SEO is a WordPress plugin that helps you optimize your website for the search engines. It allows you to add meta tags, titles, and descriptions to your pages and posts, and also gives you the ability to create XML sitemaps and robots.txt files. Yoast SEO also includes a feature that allows you to connect your Google Analytics account and track your website’s traffic.
What are the benefits of using Yoast SEO?
There are many benefits of using Yoast SEO, including the ability to improve your website’s search engine optimization (SEO), increase your website’s traffic, and track your website’s progress with Google Analytics.
How to use Yoast SEO with Google Analytics
How to set up Yoast SEO with Google Analytics
First, you need to connect your website to Google Analytics. Yoast SEO makes this easy for you. Just go to the General settings in your Yoast SEO dashboard and click on the webmaster tools tab. From there, you can enter your Google Analytics tracking code.
Next, you need to tell Yoast SEO which pages on your website you want to track. To do this, go to the Titles & Metas section in your Yoast SEO dashboard and click on the Social tab. Then, scroll down to the Facebook Insights part and check the box next to “Use advanced insights”.
Now that you’ve connected Yoast SEO and Google Analytics, it’s time to start tracking some data!
What data to track with Yoast SEO and Google Analytics
There are a few things you can track with Yoast SEO and Google Analytics: pageviews, unique visitors, bounce rate, and time on page.
To track pageviews, go to Behavior > Site Content > All Pages in your Google Analytics dashboard. This will show you how many times each page on your website has been viewed.
To track unique visitors, go back to Behavior > Site Content > All Pages and look at the top right corner of the screen. There should be a drop-down menu that says “Show rows:” with a number next to it. Change this number from 10 to 100 so that you can see more rows of data. Then, scroll down until you see the “Unique Pageviews” column. This will show you how many unique visitors have viewed each page on your website.
To track bounce rate, go back to Behavior > Site Content > All Pages and look at the top right corner of the screen again. Change the number next to “Show rows:” from 100 back to 10. Then, scroll down until you see the “Bounce Rate” column. This will show you what percentage of people who view each page on your website leave without viewing any other pages (aka “bouncing”).
Finally, to track time on page, go back to Behavior > Site Content > All Pages and find the “Avg Time On Page” column near the bottom of the screen. This will show you how long people spend on each page of your website, on average.(1)
How to interpret your data
Now that you know how to track some basic data with Yoast SEO and Google Analytics, it’s time to learn how to interpret that data.
The first thing you should do is set up goals in Google Analytics. A goal is a specific action that you want people to take on your website (such as subscribing to your newsletter or making a purchase). You can find out how to set up goals in Google Analytics here: https://support.google.com/analytics/answer/1032415?hl=en&ref_topic=1008008
Once you’ve set up goals, you can start tracking conversions. To do this, go to Conversions > Goals > Overview in your Google Analytics dashboard. This will show you how many people have completed each goal on your website.
You can also use Google Analytics to track which channels are driving traffic to your website. To do this, go to Acquisition > All Traffic > Channels in your Google Analytics dashboard. This will show you where your traffic is coming from (such as organic search, direct traffic, or referrals).
Finally, you can use Google Analytics to track which pages on your website are the most popular. To do this, go to Behavior > Site Content > All Pages in your Google Analytics dashboard and look at the “Pageviews” column. The pages with the most pageviews are the most popular pages on your website.(2)
Google Analytics and Yoast SEO are two powerful tools that can help you get the most out of your website. Google Analytics can provide you with valuable insights into your website traffic and Yoast SEO can help you optimize your website for better search engine rankings. When used together, these two tools can help you boost your website’s performance and get more visitors to your site.