If you want to get the most out of your keywords, Keyword Planner is a tool that can help. With Keyword Planner, you can find new keywords and get detailed statistics on how they perform. You can also use Keyword Planner to find keyword trends and seasonality.
What is Keyword Planner?
What are the benefits of using Keyword Planner?
Keyword Planner is a tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign.
You can use Keyword Planner to search for keywords related to your products or services, get traffic estimates for those keywords, and see how popular those keywords are.
There are several benefits of using Keyword Planner:
-You can research keywords for your Search Network campaigns that will help you get more clicks and conversions.
-You can find new keyword ideas that are relevant to your business.
-You can get traffic estimates for the keywords you’re interested in so that you can bid accordingly.
-You can see how popular certain keywords are so that you can decide whether or not they’re worth targeting.
How to use Keyword Planner?
Step Choose your keywords
When you first open Keyword Planner, you’ll be prompted to enter a keyword or phrase. You can either enter a single keyword (like “shoes”) or a phrase (like “women’s running shoes”).
If you have a specific product or service in mind, you can enter that into the “Your product or service” field. This will help Keyword Planner generate more relevant results for you.
You can also specify your target country and language. This is important if you’re targeting a international audience.
Step Enter your keywords into Keyword Planner
Once you’ve chosen your keywords, it’s time to enter them into Keyword Planner. You can do this by clicking on the “Search for new keywords using a phrase, website, or category” tab.
Enter your keywords into the “Your product or service” field and click “Get Ideas”. Keyword Planner will then generate a list of related keywords for you to choose from.
Step Filter your results
Once you have your list of keywords, it’s time to filter them so that you only see the most relevant results. To do this, click on the “Keywords ideas” tab and then select the “All” filter. This will show all of the available data for each keyword.
Step Analyze your results
Now that you’ve filtered your results, it’s time to analyze them so that you can choose the best keywords for your needs. To do this, click on the “Avg monthly searches” column header to sort your results by search volume. The higher the search volume, the more popular the keyword is likely to be.
Another important metric to look at is competition. This tells you how many advertisers are bidding on each keyword. The higher the competition, the harder it will be to rank for that keyword. A good rule of thumb is to target keywords with medium to low competition.
Keyword Planner tips
Use keyword grouping to find new keywords
When you group your keywords, you can get new ideas for other relevant keywords that you may not have thought of before. To group your keywords, go to the “Keyword Groups” tab and click on “Create new keyword group”. Give your group a name and description, then add your keywords.
Use keyword filters to narrow your results
You can use filters to find the right keywords for your campaign. To filter your results, go to the “Keywords” tab and click on “Filter Keywords”. You can filter by keyword text, location, language, devices, and more.
Use keyword trends to find the right time to advertise
You can use keyword trends to see how popular a certain keyword is over time. To see trends, go to the “Trends” tab and select a timeframe. You’ll see a graph of how the keyword has been performing over time.
If you want to get the most out of your keywords, Keyword Planner is a great tool to use. With Keyword Planner, you can find new keywords, filter your results, and analyze trends to find the right time to advertise. By following these tips, you can maximize your chances of success with your keyword campaigns.