In order to beat the competition, you need to know who they are and what they’re doing. In this blog post, we’ll show you how to research your competition and identify their keywords so you can optimize your website and outrank them in search engine results pages (SERPs).
Researching your competition.
Finding out who your competition is.
One of the first steps in developing an SEO keyword competition strategy is to research your competition. You need to find out who your competitors are and what they are doing to be successful. There are a few ways you can go about this:
1. Use Google search: Simply enter your keywords into Google and see who appears in the top results. Take note of both the organic (unpaid) results and the paid ads, as both will be your competition.
2. Check social media: Social media platforms like Twitter and Facebook can be great places to see what companies are being talked about in relation to your keywords. Use hashtags and other search tools to see who is active in the conversation.
3. Ask around: If you have any connections in your industry, reach out and ask them who they perceive to be your main competitors. This can give you some insights that you may not have otherwise had access to.
Once you have a good idea of who your competitors are, it’s time to move on to subsection 1.2.
Identifying your competition’s keywords.
Using keyword research tools.
There are a variety of keyword research tools available online, such as Google AdWords Keyword Planner and Wordtracker. To find your competition’s keywords, simply enter your competitor’s URL into the tool and it will generate a list of their most popular keywords.
Analyzing your competition’s keyword strategy.
Once you have a list of your competitor’s keywords, it’s time to analyze their keyword strategy. Look at the keywords they are targeting and see if you can identify any patterns or common themes. This will give you an idea of what kinds of keywords they are targeting and how they are trying to rank for them.
Optimizing your website for your chosen keywords.
On-page optimization.
On-page optimization is the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. The main goal of on-page SEO is to tell search engines what your website is about so they can better match it to relevant searches.
There are a number of things you can do to optimize your web pages for SEO, including:
Choose the right keywords: Identify the keywords that are most relevant to your business and make sure you use them throughout your web page, including in the title, headings, and body text.
Make your site easy to navigate: A well-organized website is easier for search engines to crawl and index, and it’s also easier for users to find the information they’re looking for. Make sure your menus and links are easy to understand and use descriptive anchor text for links.
Create quality content: One of the best ways to improve your SEO is by creating high-quality content that contains the keywords you’re targeting. Not only will this help users find your site, but it will also help you rank higher in search results. Make sure your content is well-written and informative, and update it regularly with fresh content.
Off-page optimization.
Off-page optimization is the process of optimizing your website’s external factors in order to improve its position in search engine results pages (SERPs). While on-page optimization focuses on optimizing individual web pages, off-page optimization focuses on improving factors that are not directly under your control, such as link popularity and social media engagement.
There are a number of things you can do to optimize your website for off-page SEO, including:
Build links: One of the most important factors for ranking higher in search engine results is the number and quality of links pointing to your website. Try to get high-quality links from reputable websites, and avoid link farms and spammy directories.
Engage in social media: Social media can be a great way to promote your website and build relationships with potential and current customers. Make sure you have an active presence on popular social networking sites, and post interesting and engaging content regularly.
Submit your site to directories: While submitting your website to directories won’t directly improve your SEO, it can help you get more traffic from people who are searching for websites like yours. Submit your site to relevant, high-quality directories, such as the Yahoo! Directory or DMOZ.
The best way to beat the competition is to outrank them in search engine results. This can be accomplished by optimizing your website for the right keywords. To do this, you first need to research your competition and identify their keywords. Once you know their keywords, you can optimize your website for those same keywords. Remember to focus on both on-page and off-page optimization to give yourself the best chance of success.