Are you looking to take your SEO game to the next level? If so, then you need to check out these free tools that can help you improve your ranking and visibility on search engines. With these tools, you’ll be able to track your progress, research your competition, and understand what customers are really searching for. So let’s get started!

5 Free Online Tools to Improve Your SEO.

Google Search Console.

Google Search Console is a free online tool that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You can use it to see how often your site appears in Google search results, which keywords are triggering your site’s appearance, and whether there are any errors in your site’s implementation of SEO best practices.

Google Keyword Planner.

Google Keyword Planner is a free online tool that helps you research keywords for your website. You can use it to find new keyword ideas, get estimates for the search volume of those keywords, and get estimates for the competition level of those keywords.

Yoast SEO Plugin.

Yoast SEO is a free WordPress plugin that helps you optimize your website for the search engines. It provides features like keyword analysis, XML sitemaps, title and meta description optimization, breadcrumbs navigation, and more.


MozBar is a free toolbar for the Mozilla Firefox web browser that allows you to see detailed information about websites as you browse them. This information includes things like the PageRank of the page, the number of backlinks pointing to the page, and the Domain Authority of the site.

Screaming Frog.

Screaming Frog is a free desktop program that crawls websites and analyzes their on-page SEO factors. It can crawl up to 500 URLs at a time and provides data about things like titles, metatags, headings, links, images, etc.

6 Advanced Tips for Optimizing Your SEO.

Do Your Research with Competitor Analysis.

If you want to stay ahead of the competition, you need to know what they’re doing. Competitor analysis is a essential part of any good SEO strategy. Luckily, there are a number of free tools that make it easy to spy on your competitors. Google Search Console and Google Trends are both great places to start.

Understand What Your Customers Are Searching For.

It’s not enough to just target keywords that you think are popular. You need to make sure you’re targeting the right keywords—the ones that your customers are actually searching for. The best way to do this is to use keyword research tools like Google Keyword Planner and MozKeyword Explorer.

Optimize Your Site for Rankings, Not Just Keywords.

A lot of people make the mistake of optimizing their website solely for the sake of keywords. But if you want to rank high in search results, you need to focus on more than just keywords—you need to optimize your entire website for search engines. This means using things like title tags, header tags, and meta descriptions effectively.

Increase Your Click-Through Rates with Better Meta Descriptions.

Meta descriptions are the short snippets of text that appear beneath your link in the search results. They’re important because they can influence whether or not someone clicks on your result. So make sure your meta descriptions are well-written and persuasive!

Target Long-Tail Keywords.

Long-tail keywords are specific, niche keywords that tend to be less competitive than more general keywords. They’re a great way to get your website ranking in the search results. But be warned—they can be tricky to target effectively.

Monitor Your Progress with Google Analytics.

Google Analytics is a free tool that allows you to track your website’s traffic and performance. It’s essential for any serious SEO effort, as it lets you see how well your optimization strategies are working.

If you want to take your SEO game to the next level, then check out these free tools and tips. With Google Search Console, you can track your website’s performance and get insights on how to improve your ranking. The Google Keyword Planner is a great tool for finding the right keywords to target. And with the Yoast SEO plugin, you can optimize your website for better search engine visibility. Finally, don’t forget to monitor your progress with Google Analytics.