If you’re like most people, you probably think that search engine optimization (SEO) is some sort of dark art. You know that there are tools out there that can help you improve your rankings, but you’re not sure what they are or how to use them.

Well, today is your lucky day! In this blog post, we’re going to reveal the top SEO tools for 2020 and show you how to use them to improve your rankings and save time.

So without further ado, let’s get started!

The Different Types of SEO Tools.

On-Page SEO Tools.

On-page SEO tools help you optimize your website and its content for better search engine visibility. Some common on-page SEO tools include:

Keyword research tools: These tools help you find the right keywords to target for your website. Some popular keyword research tools include Google AdWords Keyword Planner, Moz Keyword Explorer, and semrush.

Content optimization tools: These tools help you optimize your website’s content for the keywords you’re targeting. Some popular content optimizationtoolsinclude Yoast SEO for WordPress, HubSpot’s Website Grader, and Screaming Frog’s SEO Spider.

Off-Page SEO Tools.

Off-page SEOtools help you promote your website and its content on other websites to improve your search engine visibility. Some common off-page SEO tools include:

Link buildingtools: These tools help you build links to your website from other websites. Some popular link buildingtoolsinclude Moz’s Open Site Explorer, Majestic’s Site Explorer, and ahrefs’ Site Explorer.

Social media managementtools: These tools help you promote your content on social media platforms like Facebook, Twitter, and LinkedIn. Some popular social media managementtoolsinclude Hootsuite, Sprout Social, and Buffer.

Technical SEO Tools.Technical SEO toolscan help you identify technical issues with your website that could be hindering your search engine visibility.Some common technical SEO toolscanclude Google’s PageSpeed Insights tooland webpagetest.org.

The Benefits of Using SEO Tools.

Improve Rankings.

One of the main benefits of using SEO tools is that they can help improve your website’s ranking in search engine results pages (SERPs). This is important because higher rankings can lead to increased traffic and visibility for your site. There are a number of different ways that SEO tools can help with this, such as by helping you optimize your website’s content and structure, track and analyze your link building progress, and research and choose the right keywords to target.

Save Time.

Another benefit of using SEO tools is that they can save you a lot of time. This is because they automate many tasks that would otherwise need to be done manually, such as keyword research, link building, and website analysis. This can free up your time so that you can focus on other aspects of running your business or website.

Increase Traffic.

Finally, using SEO tools can also help increase traffic to your website. This is because higher rankings in SERPs usually result in more clicks and visits from potential customers or clients. Additionally, some SEO tools also provide features that can help increase click-through rates (CTRs) on your site, such as by providing rich snippets or optimizing title tags and meta descriptions.

The Best SEO Tools for 2020.

Google Search Console.

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t need to sign up for Search Console to be included in Google’s search results, but doing so can give you valuable insights into how Google sees your site and how you can improve your visibility in search.

Google Analytics.

Google Analytics is a free web analytics service that provides detailed statistics about the visitors to a website. It also allows you to track conversions and goals, and see which keywords are bringing traffic to your site. Google Analytics is an essential tool for any website owner who wants to understand their audience and improve their website’s performance.


Ahrefs is a paid SEO tool that provides a variety of features designed to help you improve your site’s SEO. Some of the features offered by Ahrefs include keyword research, backlink analysis, rank tracking, and site audit. While Ahrefs is not free, it does offer a 7-day trial so you can try out the tool before deciding if it’s right for you.

Moz Pro.

Moz Pro is another paid SEO tool that offers a variety of features to help you improve your site’s SEO. Like Ahrefs, Moz Pro offers keyword research, backlink analysis, rank tracking, and site audit capabilities. Moz Pro also offers a 7-day free trial so you can try out the tool before deciding if it’s right for you.

SEMrush .

SEMrush is yet another paid SEO toolkit that has many features designed to help with general SEO tasks such as keyword research competitor analysis , on – page optimization , technical SEO audits , etc . They also offer tools specifically for social media management , content marketing , brand monitoring , lead generation , etc . A 14 – day free trial is available .

The SEO tool set finally revealed in this blog post provides readers with a comprehensive guide to the different types of SEO tools available and their benefits. Using these tools can help improve rankings, save time, and increase traffic. The best SEO tools for 2020 include Google Search Console, Google Analytics, Ahrefs, Moz Pro, and SEMrush.