If you’re like most website owners, you’re always looking for ways to increase traffic to your site. And while there are many different strategies you can use to achieve this, one often overlooked approach is SEO traffic.
SEO traffic refers to the organic traffic that comes from search engines. This is in contrast to other types of traffic, such as paid traffic or social media traffic.
While SEO traffic can be a great source of leads and sales, it’s often underutilized by website owners. This is because optimizing for SEO can be a complex and time-consuming process.
However, the potential rewards of SEO traffic are well worth the effort. In this blog post, we’ll explore why you should care about SEO traffic and how to get more of it.
The Untapped Potential of SEO Traffic.
Why You Should Care About SEO Traffic.
If you’re like most people, you probably think that traffic from search engines is a given. After all, why wouldn’t people use Google or Bing to find what they’re looking for online?
The answer is that not all traffic is created equal. There are different types of traffic, and each has its own set of benefits and drawbacks.
One type of traffic that’s often overlooked is SEO traffic. SEO stands for “search engine optimization,” and it refers to the process of optimizing your website to rank higher in search engine results pages (SERPs).
Why does this matter?
Well, according to a study by Chitika Insights, organic search traffic converts at a rate of 14.6%, while paid search traffic converts at a rate of just 2.4%. In other words, organic search traffic is nearly six times more likely to convert than paid search traffic.
What’s more, SEO traffic is also more valuable in terms of lifetime value. A study by BrightEdge found that organic visitors are worth an average of $20 per month, while referral visitors are worth $24 per month and direct visitors are only worth $15 per month.
So if you’re not doing anything to optimize your site for SEO, you’re missing out on a lot of potential revenue! In this article, we’ll show you why SEO matters and how you can get started with it.
The Benefits of SEO Traffic.
There are two main benefits of SEO traffic: higher conversion rates and higher lifetime value.
As we mentioned earlier, organic search traffic converts at a much higher rate than other types of traffic. This is because people who find your site through a search engine are already interested in what you have to offer – they’re just looking for the best option out there.
In contrast, someone who clicks on an ad or social media post may not be interested in your product or service at all; they might just be curious or looking for something else entirely. This means that they’re less likely to convert into paying customers.
Not only do searchers convert at higher rates, but they also have a higher lifetime value. This is because people who find your site organically tend to be more loyal and engaged customers than those who come from other sources. They’re also more likely to tell their friends and family about your business – which can lead to even more customers down the line!
How to Get More SEO Traffic.
Now that we’ve talked about why SEO traffic is so valuable, you’re probably wondering how you can get more of it.
The first step is to optimize your site for search engines. This process, known as “SEO,” involves making sure that your site is well-organized, has high-quality content, and is easy for search engines to find and index.
There are two main aspects of SEO: on-page optimization and off-page optimization. On-page optimization refers to the things you can do on your own website to improve your ranking, while off-page optimization refers to the things you can do outside of your website to promote it.
Some common on-page optimization techniques include optimizing your title tags and meta descriptions, using keyword-rich titles and headers, and adding alt text to images. Off-page optimization techniques include link building and social media marketing.
For more information on how to optimize your site for SEO, check out our complete guide to SEO!
How to Optimize Your Site for SEO Traffic.
On-page SEO is the practice of optimizing a website for search engines with the goal of earning higher web traffic levels and improving the visibility of the site. The most important element of on-page SEO is creating keyword-rich content that includes the keywords people are searching for when looking for information related to your business. Other important elements of on-page SEO include title tags, meta descriptions, header tags, and image alt tags.
Technical SEO is the practice of optimizing a website’s technical aspects in order to improve its search engine rankings and visibility. Technical SEO includes optimizing a site’s code, structure, URL structure, server setup, sitemaps, and redirects. It also involves fixing any errors that may be preventing search engines from indexing or crawling a site.
Link building is the process of acquiring links from other websites to your own website with the goal of improving your site’s search engine rankings and visibility. Links act as votes of confidence from one site to another, and the more links a site has pointing to it, the higher it will rank in search engine results pages (SERPs). Link building can be done through various methods such as guest blogging, directory submission, social media outreach, and infographics creation.
How to Measure the Results of Your SEO Traffic.
SEO Traffic Metrics.
There are a number of metrics you can use to measure the success of your SEO traffic campaign. The most important metric is organic traffic, which is the number of visitors who come to your site from search engines. Other important metrics include conversion rate, bounce rate, and time on site.
To track organic traffic, you can use Google Analytics or a similar tool. To track conversion rate, you need to set up goals in Google Analytics or another tool. To track bounce rate, you can again use Google Analytics or another tool. And to track time on site, you can once again use Google Analytics or another tool.
Tools to Measure SEO Traffic.
There are a number of tools available to help you measure the success of your SEO traffic campaign. Google Analytics is the most popular and comprehensive option. Other popular options include Moz Pro, SEMrush, and ahrefs.
SEO traffic has a lot of untapped potential that many businesses are not taking advantage of. If you optimize your site for SEO traffic, you can reap the benefits of increased web traffic, higher conversion rates, and more leads and sales. To get the most out of SEO traffic, be sure to measure the results so you can track your progress and adjust your strategy as needed.