If you’re looking to boost your Shopify SEO, you’ve come to the right place. In this blog post, we’ll share four simple steps that you can take to improve your ranking in search engine results pages (SERPs).
By following these tips, you can optimize your title tags, create descriptive alt text for images, use internal links effectively, and publish high-quality content. By taking these steps, you’ll be well on your way to better Shopify SEO.
Optimize Your Title Tags.
Use Keywords Strategically.
When it comes to Shopify SEO, your title tags are one of the most important elements on your page. That’s why it’s important to use keywords strategically in your title tags. By including relevant keywords in your title tags, you can help ensure that your pages are more likely to rank high in search engine results pages (SERPs).
In addition to using keywords strategically, you should also keep your titles short and sweet. Keep in mind that title tags are meant to be an accurate and concise summary of what your page is about. So, don’t stuff your title tag with too many keywords or try to make it too long. A good rule of thumb is to keep your title tags under 60 characters.
Finally, you can also add modifiers to your titles to make them more clickable. For example, you could add the words “best,” “guide,” or “review” to your title tag. This can help entice users to click on your link when they see it in SERPs.
Keep Your Titles Short and Sweet.
As mentioned above, it’s important to keep your titles short and sweet. This not only makes them more readable for users, but it also helps with Shopify SEO. Longer titles tend to get cut off in SERPs, which can make them less likely to be clicked on by users. In addition, shorter titles are typically more keyword-rich than longer ones, which can help improve your page’s ranking in SERPs.
So, how do you know if a title is too long? A good rule of thumb is to keep your title tags under 60 characters. This will ensure that they’re readable and clickable in SERPs.
Add Modifiers To Your Titles
Adding modifiers such as “best,” “guide,” or “review” can make your titles more clickable when users see them pop up on SERPS.. Not only does this help increase traffic coming straight from search engines – giving you the chance to showcase what’s great about product – but it also lets Google know that searchers found what they were looking for on your site.
This is a win-win for Shopify SEO.
Create Descriptive Alt Text for Your Images.
Use Keywords in Your Alt Text.
Your alt text is one of the most important elements of your image SEO strategy. By including keywords in your alt text, you can help improve your search engine ranking and drive more traffic to your site.
When choosing keywords for your alt text, be sure to select ones that are relevant to the image and the content on your page. For example, if you have an image of a product you sell, you would want to include keywords that describe that product.
Describe the Function of the Image.
In addition to including keywords in your alt text, you should also describe the function of the image. This will help ensure that your images are accessible to all users, including those with disabilities.
For example, if you have an image of a product on your page, your alt text might look something like this: “Product image: [keyword].” This way, users who are unable to see the image will still know what it is and how it relates to the rest of the page content.
Keep Your Alt Text Short.
While it’s important to include keywords and describe the function of your images, you also don’t want to go overboard with your alt text. Keep it short and sweet so that users can easily digest it. Aim for around 125 characters or less per image.
Use Internal Links.
Link to Relevant Products and Collections.
When you’re creating content for your Shopify store, be sure to include internal links to relevant products and collections. Not only will this help improve the user experience on your site, but it can also boost your SEO.
To find the right products and collections to link to, start by doing some keyword research. Use tools like Google AdWords Keyword Planner and Google Trends to see what terms people are searching for related to your business. Once you have a list of keywords, take a look at your shop’s products and collections to see if there are any that match up.
If you’re having trouble finding relevant products or collections to link to, try reaching out to the Shopify support team for help.
Use Keywords in Your Links.
In addition to linking to relevant products and collections, you should also use keywords in your links. This will help search engines understand what your pages are about and could result in higher rankings in the search results.
When choosing keywords to use in your links, be sure to select ones that are relevant to the page you’re linking from as well as the page you’re linking to. For example, if you have a page about women’s shoes and you’re linking to a page about men’s shoes, you would want to use a keyword like “men’s shoes” in the link rather than something more general like “shoes.”
Use Link Lists.
Publish High-Quality Content.
Write for Your Target Audience.
When you’re writing content for your Shopify store, it’s important to keep your target audience in mind. Write content that will appeal to the people who are most likely to buy your products. Use language that they’ll understand and be sure to answer any questions they may have.
Use Keywords Strategically.
Keywords are an important part of SEO, but you don’t want to stuff them into your content just for the sake of it. Choose a few strategic keywords and use them throughout your content in a way that sounds natural. Don’t forget to also use synonyms and related keywords.
Keep Your Content Fresh.
One way to keep your content fresh is to regularly update your blog with new articles. You can also add new products or collections to your website, or even create new pages with helpful information about your industry. Whatever you do, make sure you’re regularly adding new and relevant content to your site to keep people coming back for more.
If you want to boost your Shopify SEO, there are a few simple steps you can take. First, optimize your title tags by using keywords strategically, keeping them short and sweet, and adding modifiers. Second, create descriptive alt text for your images that uses keywords and describes the function of the image. Third, use internal links to relevant products and collections, using keywords in your links. Finally, publish high-quality content that is targeted to your audience and uses keywords strategically. By following these steps, you can give your Shopify SEO a boost and improve your chances of ranking higher in search engines.