If you’re like most people, you probably spend a lot of time guessing which keywords to use when trying to rank higher in search engines. But what if I told you that there’s a better way?
In this blog post, I’m going to show you why tracking keywords is so important, and how to do it effectively. By the end, you’ll know exactly which keywords are worth your time and effort — and which ones you should ignore.
So let’s get started!
The Importance of Tracking Keywords
Why You Should Track Keywords
If you’re not tracking your keywords, you’re missing out on valuable data that can help you improve your website and ranking in search engines. By tracking your keywords, you can see which ones are driving traffic to your site and which ones aren’t. This helps you focus your efforts on the keywords that are most important to your business.
There are a number of reasons why you should track your keywords:
To see which keywords are driving traffic to your site: If you’re not tracking your keywords, you won’t know which ones are bringing people to your website. This information is important so you can focus your efforts on the right keywords.
To see which keywords aren’t working: Just because a keyword is popular doesn’t mean it’s effective for your website. By tracking your keywords, you can see which ones aren’t bringing people to your site and make adjustments accordingly.
To improve your ranking in search engines: Tracking your keywords can help you identify areas where you need to improve your website so you can rank higher in search engine results pages (SERPs).
To keep an eye on your competition: Tracking competitor keywords can give you insights into their SEO strategy and help you stay one step ahead.
What You Should Track
When it comes to keyword tracking, more data is better. But if you’re just getting started, there are a few key metrics that are particularly important:
Search volume: This is the number of times people have searched for a particular keyword over a period of time (usually monthly). The higher the search volume, the more popular the keyword is.
Click-through rate (CTR): This is the percentage of people who click on a particular result when they see it in the SERP. A high CTR indicates that people find the result relevant to their query.
Average position: This is the average position of a particular result in the SERP for a given keyword. The higher the average position, the closer to the top of the SERP it will appear.
How to Track Keywords
Google Analytics is a free web analytics service that tracks and reports website traffic. It can be used to track keywords, as well as other data such as pageviews, bounce rate, and time on site.
To set up keyword tracking in Google Analytics, go to the Admin section of your account and add a new view. Then, in the View Settings section, add a filter that includes only the traffic from organic search results. This will allow you to see which keywords are sending traffic to your site from Google Search.
You can also use Google Analytics to track specific keywords by setting up goals. To do this, go to the Admin section of your account and click on Goals. Then, click on +New Goal and select Custom from the Goal Setup options. From here, you can enter the URL of the page you want people to reach when they complete a goal, and assign a value to that goal. For example, if you want people to reach the purchase confirmation page after making a purchase on your site, you would enter that URL as the Destination and assign a monetary value to it (such as $10).
Google Search Console
Google Search Console is another free tool from Google that can be used for keyword tracking. It provides data about your website’s performance in Google Search, including which queries are bringing people to your site and how often your pages are appearing in search results.
To set up keyword tracking in Google Search Console, first make sure you have verified your website with Google. Then, go to the Performance tab and click on Queries. From here, you can see which queries are bringing people to your site from Google Search, as well as how often your pages are appearing in search results (impressions) and what position they’re appearing in (average position).
You can also use Google Search Console to track specific keywords by setting up filters. To do this, go to the Performance tab and click on Filters at the top of the page. Then, click on +New Filter and select Include Only from the Filter Type options. Enter the keyword or phrase you want to track into the Filter Pattern field (for example: “running shoes”). Be sure to select Query from the Request Type options so that only searches for that query will be included in your results.
Other Keyword Tracking Tools
There are many other keyword tracking tools available besides Google Analytics and Google Search Console. Some of these are free, while others are paid.
Some other free keyword tracking tools include:
– Bing Webmaster Tools: Provides data about your website’s performance in Bing Search, including which queries are bringing people to your site and how often your pages are appearing in search results.
– Yandex Metrica: A web analytics service that tracks and reports website traffic, similar to Google Analytics. It can be used to track keywords, as well as other data such as pageviews, bounce rate, and time on site.
– Alexa: Provides traffic data for websites, including information on where visitors are coming from and what keywords they’re using to find the site.
Some paid keyword tracking tools include:
– SEMrush: A tool that provides detailed information on organic and paid search results, including competitor analysis and keyword research. Plans start at $99.95/month.
– SpyFu: A tool that provides detailed information on competitor analysis and keyword research. Plans start at $39/month.
Keyword Tracking Tips
Prioritize Your Keywords
The first step in effective keyword tracking is to prioritize the keywords you want to track. Not all keywords are created equal, and some will be more important to your business than others. When prioritizing your keywords, consider factors such as:
-Search volume: The number of people searching for a particular keyword can give you an indication of its importance.
-Relevance: How relevant is the keyword to your business? A relevant keyword is more likely to lead to a conversion than an irrelevant one.
-Competition: If there are many businesses competing for a particular keyword, it may be more difficult (and expensive) to rank for that keyword.
Group Your Keywords
Once you’ve identified the keywords you want to track, the next step is to group them into categories. This will make it easier to track and analyze your keywords later on. There are a few different ways you can group your keywords, including by:
-Product or service type
-Sales funnel stage
-Keyword intent (e.g., informational or transactional)
Keep an Eye on Your Competition
In addition to tracking your own keywords, it’s also a good idea to keep an eye on your competition. By monitoring the keywords they’re targeting, you can stay one step ahead of them in the search engine rankings. There are a few different ways you can do this, including using competitive intelligence tools like SEMrush or SpyFu.
If you want to be successful in SEO, it’s important to track the right keywords. This will help you understand what’s working and what needs to be improved. There are a few different ways to track keywords, but the most important thing is to prioritize and group them correctly. Keep an eye on your competition and always be prepared to adjust your strategy.