If you’re wondering why your videos aren’t getting the views and traffic that you want, it could be due to one (or more) of the following reasons. In this blog post, we’ll go over four common mistakes that can prevent your videos from getting the attention they deserve, and offer solutions for each problem. By making these simple changes, you can start seeing a big difference in your video traffic in no time!
Your Video Content Isnt Engaging Enough.
Why Video Content Needs to Be Engaging.
If you want people to watch your videos, then your video content needs to be engaging. That seems like a no-brainer, but its something that a lot of businesses dont take into account when theyre creating videos. A lot of businesses think that as long as they put out any kind of video, people will watch it and engage with it. But thats not true. If your video content isnt engaging, people wont watch it, no matter how good your product or service is.
There are a few reasons why video content needs to be engaging:
First, people have short attention spans. The average person only has an attention span of eight seconds, which means you have to grab their attention right away and keep them engaged throughout the entirety of your video. If you dont do that, theyll click away and find something else to watch.
Second, there are a lot of videos out there competing for peoples attention. According to Cisco, by 2021 there will be over 1 billion hours of video being watched on the internet every day. Thats a lot of competition for peoples attention, so you need to make sure your videos stand out from the crowd and are engaging enough that people will want to watch them.
Third, people are more likely to share and engage with videos that they find interesting and enjoyable. If you can create engaging video content, people will be more likely to share it with their friends and followers, which can help increase traffic to your website or blog. And when people share your videos, it helps promote your brand and increase awareness of your product or service.
Ways to Make Your Video Content More Engaging.
Now that weve gone over why its important to have engaging video content, lets talk about how you can make sure your videos are engaging enough for people to want to watch them. Here are a few tips:
Make sure your videos are well-produced and high quality: People are more likely to watch and engage with high quality videos than low quality ones. So if you want people to take your videos seriously and actually watch them all the way through, make sure theyre well-produced and look professional.
Keep them short: As we mentioned before, people have short attention spans, so its important to keep your videos short and sweet – under two minutes is ideal. Otherwise you risk losing peoples attention before you even get a chance to make your point or sell them on your product or service
Use descriptive titles and thumbnail images: The title of your video and the thumbnail image are what show up in search results and on social media sites like YouTube and Facebook when someone shares one of your videos . So its important that these elements are descriptive enough that someone knows what the video is about just by looking at them . This will help ensure that only those who are actually interested in what you have to say will click on and watch your videos
Use descriptive titles and thumbnail images: The title of your video and the thumbnail image are what show up in search results and on social media sites like YouTube and Facebook when someone shares one of your videos. So its important that these elements are descriptive enough that someone knows what the video is about just by looking at them. This will help ensure that only those who are actually interested in what you have to say will click on and watch your videos.
Make sure your videos are mobile-friendly: More and more people are watching videos on their phones and tablets, so its important to make sure your videos are optimized for mobile viewing. This means using a responsive design for your website or blog so that your videos can be viewed on all devices, and making sure the visuals in your videos are clear and easy to see on smaller screens.
By following these tips, you can make sure your video content is engaging enough for people to want to watch it.
Your Videos Arent Optimized for SEO.
What Is SEO?
SEO stands for Search Engine Optimization. It is the process of optimizing a website or web page to rank higher in search engine results pages (SERPs). The higher a website or web page ranks in the SERPs, the more likely it is to be visited by internet users.
There are two types of SEO: on-page SEO and off-page SEO. On-page SEO refers to optimizing the content and structure of a website or web page to improve its ranking in the SERPs. Off-page SEO refers to activities that are done outside of the website or web page to improve its ranking in the SERPs.
Some common on-page SEO techniques include optimizing title tags, meta descriptions, header tags, images, and blog posts. Some common off-page SEO techniques include link building, social media marketing, and directory submission.
How to Optimize Your Videos for SEO.
There are a few things you can do to optimize your videos for SEO.
First, make sure your videos are tagged with relevant keywords. Keywords are words or phrases that describe what your video is about. They help search engines index and rank your video in the SERPs. You can use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer to find keywords related to your video topic.
Second, create transcripts of your videos and include them on your website or blog. Transcripts are text versions of your videos that include all the spoken words as well as any non-verbal communication (e.g., sounds and pauses). They help search engines understand what your video is about and index it accordingly. They also give viewers the option to read instead of watch the video, which can be helpful for those who are hard of hearing or prefer to read than watch videos.
Third, promote your videos on social media and other websites. Social media is a great way to increase exposure for your videos and drive traffic back to your website or blog. You can also embed your videos on other websites (with permission) to reach a wider audience.
Fourth, include a call to action (CTA) at the end of your videos encouraging viewers to visit your website or take some other desired action (e.. subscribe to your channel). A CTA is an essential element of any effective video because it tells viewers what you want them to do next (i..e., take action).
By following these SEO tips, you can improve your video ranking in the SERPs and get more traffic to your website or blog.
Youre Not Promoting Your Videos Enough.
Ways to Promote Your Videos.
If you want people to watch your videos, you need to promote them! There are a number of ways to promote your videos and get them in front of potential viewers.
One way to promote your videos is through social media. You can share your videos on sites like Facebook, Twitter, and Instagram. You can also create a YouTube channel and post your videos there. Make sure to include links to your videos in your social media posts so people can easily find them.
Another way to promote your videos is through email marketing. You can send emails with links to your videos to people who have signed up for your email list. You can also include links to your videos in blog posts or other articles you write. And dont forget about paid advertising! You can use platforms like Google AdWords or Facebook Ads to get people to click on ads that lead them directly to your video content.
No matter what method you choose, make sure youre promoting your videos regularly. The more people see them, the more likely they are to watch them. And the more people watch them, the more traffic youll get!
You Dont Have a Call to Action in Your Videos.
What Is a Call to Action?
A call to action (CTA) is an instruction to the audience that tells them what they need to do next in order to get the desired result.
For example, if you want your viewers to subscribe to your channel, you would include a CTA at the end of your video telling them to do so.
If you want your viewers to buy a product that you’re selling, you would include a CTA telling them where they can buy it.
Including a CTA in your videos is important because it helps increase conversions and achieve your desired results.
How to Include a Call to Action in Your Videos.
There are several ways that you can include a call to action in your videos.
One way is to simply tell your viewers what you want them to do at the end of the video. For example, “If you liked this video, please subscribe to my channel.”
Another way is to use an annotation or card that appears at the end of the video. This method allows you to include a clickable link that takes the viewer directly to wherever you want them to go (e.g., your website, landing page, etc.).
You can also use software like VidIQ or TubeBuddy which allow you add CTAs directly into your videos.
Adding a CTA into your videos is important because it helps increase conversions and achieve desired results.
If you’re not getting the traffic you want from your videos, it’s likely because they aren’t engaging enough, optimized for SEO, or promoted enough. You can fix this by making your content more engaging and interesting, optimizing your videos for search engines, and promoting your videos through social media and other channels. Remember to also include a call to action in your videos so viewers know what to do next.